Fast Food Secret Millionaire on Fox
Todd Graves and his wife Gwen were on Fox's show "Secret Millionaire" last night. Todd (pictured below) is the CEO and Founder of Louisiana fast food fave, Raising Cane's Chicken Fingers.Raising Cane's is definitely an up and coming fast food franchise. I first wrote about Raising Cane's back in 2006. At the time I recall being impressed with their commitment to food quality and safety.
The show on Fox last night tugged on the heart strings... a necessity for good ratings for that type of show! But the cynic in me had to admit that Mr. Graves didn't flood the show with references to his restaurant chain. If he had, the $100,000 he gave to 3 groups trying to come back from Hurricane Katrina would have been worth it just for the exposure.
It was still great marketing, though, and today Raising Cane's has changed their website dramatically to cover the Graves' appearance on Secret Millionaire. I checked the site last night and there was no mention of the show or the Graves' genorosity, but today the title of the site is "Todd Graves | Raising Cane's | Secret Millionaire" to assist fans of the show in finding the site with Google.Marketing aside, Graves did do some great good for 3 worthy groups. I especially liked Coach Cyril Crutchfield at South Plaquemines High School. Coach Crutchfield gathered the players from 3 rival high schools to form a high school football team after Katrina and 2 years later they won the state championship. Graves gave him $100,000 for his football program. You can read more about Todd and Gwen Graves' appearance on Secret Millionaire on the Raising Cane's website.
Labels: chicken

McDonald's has launched a fan-site for Chicken McNuggets today (11/18/08) at
Okay, this is the third Jack in the Box post for today (and they would have been another if I didn't cover two topics in this one!), but that's just the way news happens... and, frankly, we haven't gotten any fast food news from Jack in the Box for quite awhile.
Secondly, Jack is introducing a new dessert to "reflect a growing trend...toward smaller desserts."
Wendy's is currently promoting their limited-time-only Flavor Dipped Chicken Sandwiches. 

Over the weekend El Pollo Loco introduced their new Grilled Chicken Tortilla Roll. It has citrus-marinated, grilled chicken with Jack and cheddar cheeses rolled in a flour tortilla and grilled.
Jack in the Box has 2 new 'value menu' items for sale this summer: the Nacho Cheese Burger and Nacho Cheese Chicken Sandwich.
For Chick-fil-a's "Cow Appreciation Day," on Friday, July 11, Chick-fil-a will be giving a free combo meal to anyone who comes in dressed as a cow "from head to hoof."

Burger King is now serving a spicy, crispy chicken sandwich that only costs a buck.
Hardee's introduced a new Hawaiian Chicken Sandwich this week. It consists of a charbroiled chicken breast with a teriyaki sauce and a slice of grilled pineapple, swiss cheese, red onion, tomato, lettuce and mayonnaise.
McDonald's has added to their 'snack wrap' line with the new Honey Mustard Snack Wrap. In addition to the new flavor, McDonald's portable wraps are now available in both grilled and crispy choices.











