"I...started wolfing down bacon Western cheeseburgers [sic] after school at Carl's Jr. The sublimely pleasurable taste of bacon...was further enhanced by its mingling with the barbecue sauce, greedily licked off as it dripped down my teenage fingers," wrote Padma in her latest cookbook, 'Tangy, Tart, Hot and Sweet,' published in 2007.
That revelation drew the attention of Carl's Jr. and Hardee's advertising agency, Mendelsohn|Zien, which had been tasked with creating a new television campaign for Hardee's introduction of its very own Western Bacon Thickburger. The resulting ads will begin running on March 30th in markets throughout the Midwest and Southeast and will also be shown in limited Carl's Jr. markets on the West Coast beginning March 31st.
You can watch it below, right now: