Tuesday, May 29, 2007

Wendy's new TV ad campaign

Wendy's has a new ad campaign that is built around the slogan "That's right!" The campaign debuted during the season finale of American Idol. Wendy's has been trying hard to recapture the effectiveness of their former ads featuring Wendy's founder Dave Thomas before his death in 2002. Thomas appeared in over 800 ads in 12 years for the #3 burger chain.

"Wendy's has got this great legacy and heritage," said Kevin Roberts, Worldwide CEO for ad agency Saatchi & Saatchi. "I think many agencies have struggled with how do you replace Dave. I think here we haven't replaced him. We've taken what he said and what he thought and given it to the consumer. Now Dave is not the boss, but the consumer is the boss."

Here's one of the new "That's Right!" ads:


Raw chicken at Wendy's

I recently related Susie Felber's experience of getting a raw McChicken sandwich at McDonald's. Now I've found this video of another customer's similar experience at Wendy's. The customer shows the "Spicy Chicken Sandwich" that he ordered at Wendy's and part of it does appear to be raw.

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