Tuesday, June 23, 2009

BK's Suggestive 7 Incher Ad

Burger King's has a new menu item in their Singapore area restaurants. It is called the "BK Super Seven Incher."

If the name wasn't bad enough, the poster promoting the sandwich show the sandwich approaching a woman's open mouth with the words "It'll Blow" in a large font underneath. The wording continues in smaller print on the next line, "Your Mind Away." Well, heck, just take a look at it:

To further entice you to try this sandwich, the poster reads: "Fill your desire for something long, juicy and flame-grilled with the new BK Super Seven Incher. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A.1. Thick & Hearty Steak Sauce."

A seven-inch long burger patty. hmmm.

We've seen more suggestive advertising, to be sure, but this one just seems to be poorly executed AND in bad taste (and probably tastes bad, too).

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Order your copy today!


Blogger Tony said...

Burger King is scuzzy with their advertisng. Go into one of their restaurnts and see the high caliber clientele these ads entice. Bad food, bad ads, bad customers. None for me, thank you.

6/23/2009 5:40 PM  
Blogger Tony said...

Sorry....I meant "restaurants"....

6/23/2009 5:41 PM  
Anonymous Cletus said...

Hey Marshall, You provide a backlink only after scraping entire posts from people's blogs. You steal content and put it on a site with a bunch of ads. And if that isn't bad enough, you have the audacity to tell people you are benefiting them.

6/24/2009 9:18 AM  
Anonymous Anonymous said...

advertisers have been using sex subliminally since well, forever lol so it's no surprise that burger king would jump on the boat :P

6/25/2009 6:52 PM  
Anonymous Venom said...

Am I the only one that finds this to be hilarious?

Is it in poor taste? Possibly. Should BK have gone with something classier? Undoubtedly. However, as Anonymous pointed out before, advertisers have been using sex in ads for years. And suddenly, everyone lost their minds cause of this one? Get some sense of humor, people! I've been working in the graphic design industry for years, and I have seen much worse. While this ad is not the best example of corporate advertising, it is still DAMN FUNNY!

6/26/2009 10:49 AM  
Anonymous Anonymous said...

Seriously though...
How else are you supposed to eat 7 inches of Beef. Sub sandwiches in general are somewhat phallic if your perverse enough to see it that way.

6/26/2009 12:33 PM  
Blogger Luke said...

Too funny

6/27/2009 6:26 AM  
Blogger Ray Sanford said...

If it's for Singapore only, why is it a blonde white chick? I'd say this is a test. If it goes over well, they'll release it everywhere. If not, it's a "Singapore only" ad.

6/28/2009 10:28 AM  
Blogger Frog said...

They got one thing right, their sandwiches do blow!

7/10/2009 2:02 PM  

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