Chipotle Supports Movie About Kids & Food

Chipotle is promoting another film about food (the last was Food, Inc.). This one is aimed at kids and is called What's On Your Plate?

The film is a witty and provocative documentary about kids and food politics that addresses many of the same ideas behind Chipotle's "Food with Integrity" philosophy and the importance of supporting local farms.

"It's amazing to see two young kids address the issue of where our food comes from in such an empowering way," said Mark Crumpacker, chief marketing officer of Chipotle. "It's important for people, including kids, to understand issues related to the food they eat, and we believe this film will reach them in a way that is more informed and honest than is typical in how food is marketed to children."

Have a look at the trailer for the film: