Jack's new 'Bold Roast' coffee
Jack in the Box introduced their new "Bold Roast Coffee" yesterday.They call it "a full-bodied brew that blends coffeehouse quality with fast-food value and convenience."
Jack's new java features a European roast of 100% Arabica beans. It comes in regular and decaf and is served in two sizes – regular (12-ounce, $1.29) and large (16-ounce, $1.49).
"Today's consumers are more knowledgeable about coffee and have higher expectations," said Tammy Bailey, division vice president of menu marketing for Jack in the Box Inc. "They want a brew that has a rich, complex flavor, which our new Bold Roast Coffee delivers."
McDonald's and Chick-fil-a, among other's have already introduced upgraded fast food coffee.
So, fast food restaurants are finally starting to recognize consumers appreciation of better coffee. In fact, earlier this year Consumer Reports ranked McDonald's coffee higher than Starbucks.
Labels: coffee, Jack in the Box
Coffee snobs be warned: according to a survey outlined in the March issue of Consumer Reports magazine, McDonald's coffee was rated higher than Starbucks.
Burger King will roll-out the BK Breakfast Value Menu on Feb. 19. The value menu will include two new menu items, the Hamlette sandwich and Cheesy Tots.
Starbucks has announced that it will start selling warm food at 200 NY locations.
Jim Skinner, Chief Executive Officer of McDonald's Corp., has announced the possibility of migrating the current breakfast menu into an all day item. The chain's breakfast menu has apparently been instrumental in its recent economic turnaround.
Dunkin' Donuts has been expanding their breakfast menu for sometime. They've added an array of breakfast menu items that go beyond donuts, and they've expanded their coffee offerings to better compete with Starbucks and the like.
Coffee house chains (Starbucks of course, but other ones, too!) continue to expand their food menus especially for breakfast.
California Pizza Kitchen has opened their first CPK/ASAP location in Chicago.
Apparently Starbucks is starting to copy fast food's drive-thru model. They are opening more and more drive-thru locations...and they are using abandoned fast food restaurants to house them. One in
Chick-fil-a is following its breakfast menu expansion of earlier in the year with the introduction of the Cafe Blends Coffee line; fast food's first premium coffee program to offer three blends of coffee. Cafe Blends Coffee is available in three specialty blends, Coffeehouse Light, Bistro Dark and Expressly Decaf. Chick-fil-a is also introducing the Cinnamon Cluster, a fresh-baked mini swirl, filled with sweet cinnamon, cream butter and whole eggs, with creamy vanilla icing.









