Saturday, August 23, 2008

DQ's new Iron Grilled Sandwiches

Dairy Queen has announced the launch of three new Iron Grilled Sandwiches at participating locations nationwide.

The Iron Grilled sandwich line includes:
  • Deli-style turkey with Swiss cheese
  • Classic Club with deli-style turkey, ham and cheddar cheese
  • Supreme BLT with seven crisp strips of savory bacon.
All are served on grilled Panini-style bread with leaf lettuce, bacon, tomato slices and mild garlic-mayonnaise. A grilled cheese will be added to the kids’ menu.

"We just saw it as an opportunity, given the growth of sandwiches, to add something that was a little bit different and uniquely suited to our target customers in an offering that we really didn’t have," said Lane Schmiesing, vice president of brand marketing of International Dairy Queen.

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Wednesday, March 14, 2007

DQ FlameThrower ad a hit

Dairy Queen has unleashed a new TV ad touting their FlameThrower Grill Burger and the ad is getting rave reviews on YouTube. You can watch it below.

DQ's FlameThrower chicken sandwich comes crispy or grilled or you can get the 1/4 pound or 1/2 pound burger version. They all have pepper jack cheese, 2 slices of jalapeño bacon, tomato, lettuce and DQ's "serious" FlameThrower sauce.

What the ad doesn't mention, of course, is that all these sandwiches (except the grilled chicken version) have high amounts of trans fats (see below).



The 1/2 pound FlameThrower GrillBurger has 1030 calories, 650 calories from fat, 73 g total fat, 23 g saturated fat, 3.5 g trans fat (that's a lot!), 145 mg cholesterol, 2020 mg sodium, 41 g carbs, 2 g fiber, 9 g sugars, 53 g protein.

The 1/4 pound FlameThrower GrillBurger has 780 calories, 490 calories from fat, 54 g total fat, 14 g saturated fat, 3 g trans fat (again, that's a lot of trans fat), 90 mg cholesterol, 1490 mg sodium, 41 g carbs, 2 g fiber, 9 g sugars, 33 g protein.

The Crispy FlameThrower Chicken Sandwich has 840 calories, 510 calories from fat, 56 g fat, 11 g saturated fat, 5.5 g trans fat (that's huge; it's as much as the FDA recommends you have in a day), 100 mg cholesterol, 1860 mg sodium, 51 g carbs, 3 g fiber, 8 g sugars, 33 g protein.

The Grilled FlameThrower Chicken Sandwich has 580 calories, 320 calories from fat, 35 g fat, 8 g saturated fat, no trans fat (because it's grilled), 100 mg cholesterol, 1590 mg sodium, 53 g carbohydrates, 1 g fiber, 7 g sugars, 34 g protein.

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