Thursday, November 20, 2008

BK Drops Special Marketing Wallets

So Good food blog has a thorough documentation of a guerilla marketing effort by Burger King.

Evidently Burger King has been dropping wallets (so far in Chicago and Orlando) with cash, a map of area Burger King locations and a message telling the finder that he can also be a keeper.

The message reads: "Attention would-be good samaritan: Don't worry about lost & found. The King wants you to keep this wallet and everything in it."

Read the rest of the story and see more photos at So Good.

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Blogger ymcaro2 said...

Good Job !!!! Now can i have a Whooper Meal!!!

12/22/2008 11:59 AM  
Blogger green eye wil said...

Good strategy!! now more customers will visit bk and ask for there free whopper combo.

3/03/2009 9:26 AM  

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