Thursday, October 18, 2007

Parents scold McDonald's for 'selling sex'

QSR Magazine is reporting that a parents organization is suing McDonald's for it's "My Scene Barbie" promotion:
The Campaign for a Commercial-Free Childhood (CCFC) is demanding that McDonald's immediately end what it calls its "highly sexualized" My Scene Barbie Happy Meal promotion featuring "ludicrously proportioned" Barbies with micro miniskirts, halter tops, and rollerblades.

"It's bad enough that McDonald's continues to use toys to sell kids on junk food," says CCFC's director, Dr. Susan Linn, a psychologist at Judge Baker Children's Center. "But to lure young girls to its restaurants by promoting the worst sexualized stereotypes is reprehensible."
more at QSR Magazine...

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