Just in time for Lent, KFC says the new sandwich "is ideal for American Catholics who want to observe Lenten season traditions while still leading their busy, modern lifestyles."
"People can enjoy the flavor of the new Fish Snacker any day of the week, but we believe it will be especially popular on Fridays," said James O'Reilly, Chief Marketing Officer for KFC.
In a PR move to promote the new fish sandwich, KFC has concocted a publicity stunt that at least borders on sacrilegious: they've officially asked the Pope (yes, the one in Rome with the big hat) to bless their new sandwich.
According to KFC's press release: "The company has asked the Pope himself for his blessing, with KFC President Gregg Dedrick sending a personal letter to the Vatican... The company has turned to Pope Benedict XVI, beseeching him to bestow his Papal blessing for this innovative new menu item."
It is unlikely they will hear back from Pope Benedict unless the Catholic Church somehow doesn't realize when they're being used for cheap publicity.
The KFC Fish Snacker has 280 calories, 7 grams of fat, 1.5 grams saturated fat, 0 grams trans fat, 25 mg cholesterol, 520 mg sodium, 42 grams carbohydrates, 1 gram fiber, 5 grams sugars, and 13 grams of protein.