Saturday, July 22, 2006

Del Taco goes bilingual for kids

According to an article in BrandWeek, Del Taco is probably one of the first fast food restaurant chains to offer a bilingual premium (or toy) in their kid's meal.

The premium is a comic book included in Del Taco's Kid Loco kid's meal. The comic book, which comes in 4 versions, is in English and Spanish.

From BrandWeek:
“Culturally, the U.S. as a whole is changing. We’ve recognized it and are looking to market to our customer base,” said Sharon Fogg, svp-marketing, Del Taco, Lake Forest, Calif.

“I thought, ‘wouldn’t it be great to have something in the marketplace that kids of all ages, no matter what their ethnic background, could enjoy?’”
Order your copy today!


Anonymous Anonymous said...

As this is a Mexican restaurant, it makes sense. However, there's gonna be an uproar if McDonald's starts pushing this spanish agenda.

7/24/2006 8:48 PM  

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