Tuesday, April 25, 2006

Papa John's 10-minute pizza

The fast in fast food is about to take on frantic new meaning: the 10-minute pizza.

Papa John's today will announce head-spinning plans to roll out what it claims will be the fastest made-to-order pizza in America. If all goes as planned, the No. 3 chain would eventually become the first national pizza retailer to promise fresh pizzas in 10 minutes — or less.

It's dubbed: Papa's 10 Minute Carry-out Customer Guarantee. In limited test markets, the guarantee had been: if the pizza doesn't arrive in 10 minutes or less, it's free. Papa John's test stores are missing the 10-minute mark less than 1% of the time, the company says.

Over the next two years, Papa John's will spend $20 million to roll out 1,500 ovens with higher air velocity and higher-speed burners in about 750 stores. That will cut pizza cooking time from six minutes to four minutes at about one-third of the chain's 2,500 stores.

The 10-minute guarantee will apply only to carry-out orders at lunch time. That's when the clock is ticking loudest for many consumers. And it's when business is typically lightest for pizza sellers.

Order your copy today!


Anonymous Abi said...

I work in the heart of DC lobbyist country. I can say now that the busiest time for the Pennsylvania Ave. Papa John's is lunch time. I'm looking forward to the 10-minute challenge.

5/07/2006 9:43 PM  
Blogger Burrito Eater said...

Is this blog dead? Good times...and now no times....

5/26/2006 10:17 AM  
Anonymous chester said...

10 minutes? What's it made of? Is it still going to taste like pizza?

5/31/2006 4:55 PM  

Post a Comment

<< Home

Links to this post:

Create a Link