BK viral marketing for Chicken Fries

Burger King has launched yet another viral marketing website to promote their introduction Monday of their Chicken Fries. The site, www.coqroq.com, promotes a ficticious heavy metal band called Coq Roq (get it?!). Music video-style ads for the band will air on network and cable TV, including SpikeTV, MTV and VH1.

UPDATE: Slipknot's Burger King Beef: Metal band threatens lawsuit over chain's chicken fries campaign @ thesmokinggun.com