Thursday, May 19, 2005

Wendy's new ad direction

First there was "Where's the beef," then there was Wendy's founder Dave Thomas as pitchman. But since then Wendy's has not had a memorable advertising message. Wendy's is hoping that has changed with a new series of ads (unrelated but timely to the recent finger fiasco). The new slogan: "Do what tastes right." The ads will be in a variety of styles and focus on specific menu items as well as the restaurants image as a whole. [Business Week & Yahoo]


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Blogger trappeddownsouth said...

Wendy's newest spots are just plain awful. Such a transparent, desperate attempt to be "urban" and appeal to Gen Y. If they want to go in this direction they should at least have changed the hokey old Wendy Girl logo and type. It's just not working with their newfound "funkiness."

12/02/2005 10:00 AM  
Anonymous Anonymous said...

I would have to disagree with your comment. Although the new ads might be "transparent" and convey too desparate of an attempt to appeal to Gen Y, the ads are really quite effective. Wendy's is ultimately differentiating itself from typical burger ads. Changing their logo to adhere with the "newfound funkiness" might not be the best move. A logo is logo, and a well known logo like Wendy's shouldn't be changed just to have a greater mass appeal.

12/12/2005 5:44 PM  
Anonymous Anonymous said...

Honestly, I don't care about some poorly strung-together sentence spat out by people getting paid millions to breath. I want good food for low prices. No, I don't care about some overly colorful playplace. No, I don't prefer my restaurant's main menu to have neon lights bordering it. If fast-food chains would stop wasting all their money on this useless crap, maybe then they'd get some business. And furthermore, I actually like Wendys more then McDonalds, BurgerKing, etc. and it's not because I like "doing what tastes right", its because they do this crazy thing and make their burgers from actual beef. But don't get me wrong, I'll eat at McDonalds, too. But it most certainly isn't because "i'm lovin' it" (In all lower-case, nonetheless). It's because I select my food based on QUALITY (Wendys) and PRICE (McDonalds). If only there was a way to combine the two. Hmm...


7/25/2007 12:23 PM  

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